Case study · eCommerce analytics SaaS · India

EcommPulse: one analytics dashboard for sellers across marketplaces

How I built EcommPulse's React dashboards: sales, fees, refunds and regional performance across Amazon, Flipkart and Shopify, in one place.

Outcomes

Context

01.
Sellers' data was split across marketplaces, each with its own reports, fees and formats.
02.
Restock decisions came late, so stockouts were common, and prices were rarely revisited.
03.
Payouts were reconciled only at quarter-end, and a single brand can generate hundreds of thousands of transactions a month.

Approach

01
Normalize, don't flatten
Each marketplace's source-level detail is kept behind one unified view, so a new marketplace can be added without re-architecting.
02
Explainable numbers over black boxes
Forecasts and pricing suggestions come with their supporting figures, so sellers can see why.
03
Grounded natural-language answers
QueryAI maps plain-English questions to queries on the data model instead of generating free-form answers.

My work

Software Engineer at Unico Connect, 2021–2023

Developed the React dashboards sellers work in: KPI overviews of sales, units, expenses and net profit, with per-marketplace breakdowns and the charts behind them.
Built customizable dashboards on top of the platform's automated data sync.
Implemented role-based access, so each team member sees the data meant for them.
Integrated the platform's REST APIs into the data views and charts.

Built with